Paula Simons.
For Paula, photography has always been more than just creating beautiful images - it’s been a path of transformation. What began with a love for fashion photography soon evolved as she embarked on her own inner journey of growth, creativity, and self-acceptance.
Originally from Sweden, Paula spent over a decade living on the Pacific coast of Costa Rica, where the rhythm of nature, the ocean, and a vibrant community of artists and female entrepreneurs deeply shaped her artistry. Influenced by the simple lifestyle close to nature, surfing and her community of women around her, her work grew into a unique blend of artistry and soul - where photography became a vessel for both storytelling and self acceptance.
Her photography now bridges two worlds: the refined, editorial eye - shaped by years of working with fashion, lifestyle, and brands, and the deeper, more personal work of capturing women in their most authentic essence. Whether it’s a brand campaign, a fashion editorial, or an intimate embodiment/self love shoot, Paula’s images carry a signature quality - raw yet refined, emotional yet elevated.
Her work has become a way to walk women through the act of being seen and celebrated, relationships with their bodies, self worth and the fact of being witnessed in your authenticity, releasing the need for the performative. Celebrating womanhood in it's most natural state and all it means to be a woman.
"In working with clients, I observe and explore how their energy is wanting to come through, and all the different expressions this can take depending on the woman I'm working with.
I focus on capturing truth, and finding the authentic essence in each shoot. In branding and fashion photography, this looks like working with companies that align with me, and creating a container where we find clarity and capture the soul of each project."
Currently: Stockholm, Sweden
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“Paula was the most creative, inspiring and empowering artist I've ever had the honor to work with. She made me feel so comfortable in my own skin. I was able to completely let go of any expectations, fears and doubts and be present in the moment with her - creating authentically raw art in the most sensual and playful way. Pure magic. And the images! Just wow. They are SO beautiful beyond my wildest imagination or any expectations I could ever have! I couldn't be more satisfied about the the experience!”
“It was a blessing to see the unbelievable artist in action. She made the session feel comfortable and easy, and her natural ability to guide me and my body was much appreciated. Her talent and wisdom shine through my photos and 10 fold, in person! She truly showed me the beauty I hold inside and out. As well as deepened my connection to the beauty of Mother Earth and how I (and everyone) reflect that!! I am ever so grateful to have experience such a meaningful photo shoot.”
